Your article made me think about my first encounter with SEO and why I was so fascinated with it – I was working as a computer teacher at a business college and held som IT-courses in the evening for people sent from their work to get an introduction to IT and the Internet. I have no technical background – but had a bachelor in marketing from my early career-days. Soon the students would ask me how they could rank better in Yahoo (pre-google days…I know…it was ages ago!) with their websites, and being unable to answer right away I started studying SEO online and stumbled over the first SEO whitepater from Webposition – what an eye-opener! From then on I never looked back and has spent the last 13 years doing nothing but SEO.
It IS at times boring and mind numbing but I find if you have the skills and tools you can make SEO more interesting than simply “content SEO” or “linkbuilding”.
I have developed some diagnostic tools giving larger websites a chance to find large “chunks” of seo-related errors to correct and I have specialized in acting as a consultant mapping what needs to be done and then handing over the job to an internal IT/Marketing-responsible person. It made SEO so much more interesting as I had to challenge myself and my knowledge every day to stay ahead of very SEO-savy IT/Marketing people from the companies I help.
Thanks for a great article that made stop and think about what I am doing :-)
Best
Jens Peter